We are constantly being bombarded by media images which promise us a better life; whether it be buying that new car, dying your hair a new colour or spritzing yourself with the newest celebrity-endorsed scent. Yet this promise never, ever actually seems to become a reality. We are supplied with an array of options, yet whichever one we choose, it never seems to be the right one. As consumers, we are constantly searching for the product which is going to provide an escape, yet we are always left with the same old life we had before that brilliant, oh-so-cool, life-enhacing invention. I’ve yet to meet someone who has met the love of their life, married them and had their children, all thanks to Jordan’s new perfume. Who knows, maybe they do exist, but I’m going to pretty much garuntee you that they don’t, and probably never will. So why do we keep buying in?
Abi Stickland
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