You can relate the mass media and ownership to many things, even the game of monopoly. There are all different types of monopoly: Disney monopoly, star trek monopoly..the list goes on! But underneath all their bravardo, they are essentially the same game, following the same rules. Just like mass media culture. The big media bosses at the top are now unlikely to hide the dominance and power they retain in the industry as with this power comes fear and therefore obedience and acceptance of this power. Likewise, players who own such top-end propeties as mayfair and park lane rarely bother in hiding their winning streak and are the most likely to become competitive. The mass media make out like they are a 'business' or 'industry' so that they can carry on making inane programmes, radio shows etc. and get away with it because it's all 'just business'. Similar to that very annoying monopoly player who's clearly cheating but getting away with it because they've done it so many times you're used to it. At the end of the day when the big media bosses get their paychecks, the implications and social repercussions of the media material they have produced is the last thing on their minds! At the end of the game, whoever wins monopoly is unlikely to care what they did to get there (cheaters!) as long as the, albeit paper, cash and rolls in...
by Clare Strong
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